Wanna Play? The World's First THC-Infused Rosé Made At Commercial Scale Is Here

Meet Playdate - a non-alcoholic hemp-infused California rosé with 25 calories and 2g of sugar per serving, and no permission slip required

CHICAGO, Sept. 17, 2026 (GLOBE NEWSWIRE) -- Rosé all day just got a whole lot more interesting. Playdate, the first non-alcoholic THC-infused bottle of rosé wine produced at commercial scale, has officially arrived. Playdate was made for the dinner parties, rooftop sessions, get togethers on the water, and every girls' trip where the night doesn't cost you the morning.

Playdate is the first hemp-infused wine in a clear bottle and the first THC-infused rosé produced at commercial scale. It took two years to get there, because creating a non-alcoholic wine that still tastes like wine is harder than it sounds. Most non-alcoholic wines mask the flavor loss with sugar and grape juice. Playdate uses a proprietary aroma-recapture process that brings the wine's natural nose and flavor back after de-alcoholization, so what's in the glass is still crisp, clean, and unmistakably rosé. Each bottle holds 15mg of hemp-derived THC with five servings at 3mg each and a clear emulsion that keeps every pour consistently dosed, crisp, and delicious from the first glass to the last.

"We looked at the seltzer market, and there were a ton of seltzers, and plenty we liked,” said Sammy Dorf, Co-Founder of Playdate. “But we wanted to create something different. Something that could sit on a restaurant table, that a server would bring out in a bottle. A bottle people are curious about, enjoy together, and no one regrets in the morning."

“Playdate was born in Chicago, a city that knows how to gather around a table and have a great time,” said Brian Ward, co-founder of Playdate. “We wanted to create something worthy of those moments. A drink you can order with confidence, share with friends, and genuinely look forward to without the hangover.”

The shift is here: women make up more than half of all hemp beverage consumers, and among women under 55, 14% have already made the switch from alcohol to THC entirely. Playdate offers a new ritual: lightness, laughter, and genuine connection, without a hangover.

Playdate was co-founded by Sammy Dorf and Brian Ward, two seasoned operators with track records in building, scaling, and navigating highly regulated consumer brands. Dorf was previously co-founder of Verano Holdings, one of the largest multistate cannabis operators in the country. Ward also served as CFO of Verano, CEO of Leaf Trade, and CEO of Sweed. Sam Catalina, former CMO of Four Loko, also advises the brand. Together, they bring deep expertise in brand building, regulation, and consumer behavior and a shared conviction that the cannabis beverage category has been waiting for a product like Playdate.

Playdate is available to purchase now at drinkplaydate.com. A single bottle is priced at $19.99 with discounts on 3-packs and 6-packs also available.

About Playdate

Playdate is the world's first non-alcoholic THC-infused rosé wine produced at commercial scale. Made from California Central Coast grapes, de-alcoholized using proprietary aroma-recapture technology, and infused with 15mg of hemp-derived THC per bottle, Playdate is built for the wine occasion, precisely dosed, wellness-forward, and genuinely unlike anything else in the category. Co-founded by Sammy Dorf and Brian Ward, Playdate is available at drinkplaydate.com and at select retail and on-premise partners, and ships nationwide where state law allows. No permission slip required.

Media Contact:
Briana Chester
briana@mattio.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a5893b95-f771-460b-bf8e-cf84aad2920e

Playdate

Playdate